A sustainable competitive advantage, or economic moat, is a unique advantage a company has that protects it from losing customers to competitors. It can come from a brand monopoly, high barriers to entry, high switching costs, or network effect.
A sustainable competitive advantage, or economic moat, is a unique advantage a company has that protects it from losing customers to competitors. It can come from a brand monopoly, high barriers to entry, high switching costs, or network effect.