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Lesson 3 – Fundamentals of a business

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What is fundamental analysis?

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What does the income statement reveal?

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What does the cost of goods sold represent?

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How is the gross profit calculated?

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How is the net profit margin calculated?

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Based on the income statement analysis, what did we learn about Apple Inc.?

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What characterizes growth companies?

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What is a key indicator of success for growth companies?

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When analyzing a company’s income statement, which of the following should you look for?

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What should investors do for a comprehensive analysis of a company’s financial health?

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What does the current ratio measure?

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Which of the following is considered a favorable current ratio?

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The debt-to-equity ratio is used to assess:

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A debt-to-equity ratio below 1 indicates:

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How is the debt servicing ratio calculated?

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The cash flow statement provides information about:

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What does the cash flow from operations indicate?

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Why might a company have negative cash flow from operations?

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What does negative cash flow from investing indicate?

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Why is cash flow from operations considered the most important part of the cash flow statement?

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